Ace your look: the tennis brands redefining court style
Forget the drab sweatbands and unflattering visors of yesteryear. The tennis court is experiencing a full-blown style renaissance, and the brands leading the charge are elevating the game—both on and off the court. It’s no longer just about performance; it’s about impeccable design, heritage, and a dash of old-school elegance reimagined for the modern athlete.
The enduring appeal of heritage brands
Labels like Lacoste and Wilson aren’t just relics of tennis history; they’re experiencing a resurgence thanks to their timeless appeal. Catherine Spindler, chief brand officer of Lacoste, rightly points to René Lacoste’s invention of the polo shirt in 1933 as a pivotal moment, forever linking athletic wear with sophisticated design. Today, these sport-influenced pieces are seamlessly integrated into professional wardrobes and evening looks—a testament to their enduring versatility.
But the trend extends far beyond the classic polo. Tory Burch, a favorite among industry insiders, demonstrates how performance wear can be effortlessly styled for both on-court action and off-duty chic. The key? Focusing on quality materials and clean lines that transcend the specific sport.
Beyond the baseline: activewear's court credentials
For those seeking maximum versatility, the rise of activewear brands like Lululemon, Alo Yoga, and Nike has reshaped the tennis landscape. They offer a spectrum of separates—from sleek Sports bras to refined pleated skirts—that translate seamlessly to any environment. The emphasis isn’t merely on function; it’s on creating a polished, considered aesthetic.
The fashion world’s fascination with tennis has been palpable for several seasons, underscored by recent tournaments where designers haven't just dressed players, but have created moments. Khaite, Ralph Lauren, and Pucci have all delivered memorable fashion statements, and even Bottega Veneta tapped a tennis star as its first brand ambassador under Louise Trotter. Naomi Osaka’s return to Indian Wells, punctuated by custom designs from Chris Habana, served as a particularly striking example of the blurring lines between sport and high fashion.
Key pieces to elevate your game
Whether you're a seasoned pro or just picking up a racket, investing in quality pieces from these brands will ensure you’re always ahead of the game. At Tory Sport, expect high-performance clothing paired with a timeless preppy aesthetic—their skirts, dresses, and outerwear are perennial bestsellers, and their tennis totes are often sold out. Nike delivers reliably with its Dri-Fit fabrics and iconic swoosh, while L’Etoile Sport infuses its pieces with a feminine edge, incorporating airy anglaise trimming and neon piping.
Wilson, a brand steeped in tennis history—their balls have been used in the U.S. Open since 1979—now offers apparel that expertly blends retro details with modern silhouettes. And for those seeking a cult favorite, Sporty & Rich delivers with its retro-inspired T-shirts and preppy pleated skirts, offering a wardrobe rotation for days on and off the court. From Recreational Habits’ inclusive designs to FP Movement’s budget-friendly essentials, the options are endless.
The result? A court-ready wardrobe that’s as stylish as it is functional—a testament to the evolving intersection of sport and fashion.
The numbers speak volumes
Global tennis apparel sales are projected to reach $3.8 billion by 2028, a 7.2% annual growth rate. This surge isn't simply about increased participation in the sport; it's a reflection of the growing demand for stylish, performance-driven athletic wear that seamlessly integrates into everyday life.