lifestyle

Hailey bieber’s footwear formula: a vintage-meets-luxury play

Forget the sweeping hemlines and maximalist trends; the season's most compelling style statement is unfolding at the toes. Hailey Bieber, ever the arbiter of quiet luxury, has solidified her allegiance to the thong sandal, and the fashion world is taking note. It’s more than just a shoe; it's a precision-engineered outfit formula.

The fanatics flag football game reveal

The evidence surfaced at the Fanatics Flag Football Classic in Los Angeles, where Bieber and Justin Bieber showcased a masterclass in off-duty styling. Initially, she paired heeled flip-flops—a surprisingly chic choice—with straight-leg denim, a simple black tank, and a sheer embroidered lace cardigan. The unexpected pairing demonstrated a casual ease, punctuated by the subtle elevation of the heels. But the evening shift took the formula to a new level: a black silk shirt, a mini skirt, and a vintage Gucci clutch sourced from The Vintage Marché. The oval sunglasses and tiny gold hoop earrings completed the look, a carefully curated blend of vintage finds and understated elegance.

The key isn’t just the thong sandal itself, but how Bieber layers it. It's a deliberate counterpoint to the more lavish elements of her wardrobe—the silk shirt, the designer bag—grounding the look in a wonderfully accessible way. What’s truly striking is the consistency: a whisper of Tom Ford, a touch of vintage, and a shoe that allows the rest of the outfit to truly shine.

Kendall jenner joins the thong trend

Kendall jenner joins the thong trend

Bieber isn’t operating in a vacuum. Best friend Kendall Jenner also displays a distinct fondness for the toe-post sandal, further solidifying its status as the shoe of the moment. Jenner’s styling choices frequently feature the ultra-thin thong sandals from The Row, effortlessly paired with everything from summery red mini dresses to a date night bustier, preppy button-ups, and even classic jeans and a tee. The Row’s ‘Dune’ model, in particular, has become almost synonymous with the trend, proving its versatility across a spectrum of aesthetics.

But there's a nuance here. While Bieber embraces a more eclectic mix of vintage and contemporary pieces, Jenner leans heavily into The Row’s minimalist sensibility. The effect is subtly different, but the underlying principle remains: the thong sandal provides a foundational simplicity that allows other elements of the outfit to take center stage. The visibility of this trend, and its rapid adoption by influential figures, suggests that the thong sandal is not just a fleeting fad; it's a deliberate recalibration of luxury dressing, one that values understated elegance over overt displays of wealth.

The numbers tell a story: searches for 'thong sandals' have increased by 300% in the last month, according to Lyst, proving that this isn't a trend limited to the elite few.