Jacob elordi smizes his way into chanel's bleu de chanel campaign

Australian heartthrob Jacob Elordi is the new face of Chanel's blockbuster fragrance Bleu de Chanel, the brand announced today.

Elordi embodies the essence of the scent, which has dominated global sales for years.

Thomas du Pré, Chanel's head of global creative resources, fragrance and beauty, praised Elordi for perfectly capturing the spirit of Bleu de Chanel – a blend of freedom, mystery, magnetism and classic elegance.

The 27-year-old actor, known for his roles in Euphoria, The Kissing Booth and The Thing About Pam, will debut in the campaign in May.

Elordi's involvement with Chanel marks a return to the brand for him, following his memorable turn in the 2020 short film See You at 5, alongside Margot Robbie.

'The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire,' Elordi said in a statement. 'Being able to become part of this story is an honor.'

Elordi's signing makes perfect sense, given his immense influence on men's Fashion and grooming. His stylish looks and effortless charm have inspired countless fans to emulate his aesthetic. Now, they can literally smell like him too.

With Elordi fronting the campaign, Chanel is poised to continue its dominance in the fragrance market. The brand's decades-long tradition of partnering with A-list talent to create captivating short films is meanwhile cemented.