Beyond the ballgown: bridal designers redefining 'happily ever after'
Forget tiaras and tulle. This summer’s wedding season is being spearheaded by a wave of designers offering a refreshingly modern take on bridal style – a shift away from traditional princess gowns and towards bold silhouettes, artful detailing, and a decidedly cool-girl aesthetic.
The new rules of bridal
From unexpected wedding dresses by Wiederhoeft and Colleen Allen to coveted It-girl accessories from Sandy Liang and Simone Rocha, the landscape of bridal is buzzing with fresh energy. Tanner Fletcher’s genderless sets and Batsheva’s whimsical collection are just the beginning of a trend: a rejection of rigid formality and a celebration of individual style.
Spotlight on the designers
Let’s explore 20 designers leading this revolution, each offering a unique vision of bridal luxury. Colleen Allen, a rising star in New York, seamlessly blends vintage references with contemporary tailoring, exemplified by her silk-duchesse coat and expertly crafted trousers. Her collections are a testament to understated elegance with a defining touch. Shop Colleen Allen
Róhe, founded by a newly-married couple, presents a minimalist dream with sculptural pieces, like their draped satin dress and Pankou closure poncho. Their focus on craftsmanship elevates simple silhouettes into wearable art. Discover Róhe
Heirlome champions tradition through artisan collaborations, showcasing delicate lace and romantic details – think the effortlessly chic Josephine gown. Their commitment to handcrafted quality speaks volumes. Explore Heirlome
Fforme embraces architectural precision, offering liquid silk columns and sharp tailoring that transcends traditional bridal notions. They're redefining luxury for the modern bride. See Fforme’s Designs
Sandy Liang, a downtown New York favorite, injects playful femininity with puff sleeves, taffeta, and a touch of city cool. Her bridal collection is a celebration of girlhood nostalgia. Shop Sandy Liang
Batsheva’s first bridal collection, brimming with whimsical designs, is a bold statement of individuality. Her signature prairie-inspired aesthetic is reimagined for the wedding day. Explore Batsheva’s Bridal
Vivienne Westwood remains the queen of cool-girl bridal, offering curve-embracing shapes and dramatic draping. Her floral designs and iconic silhouettes continue to captivate. Find Vivienne Westwood
Danielle Frankel's ethereal creations, from beaded gowns to sculptural dresses, have garnered a devoted following. Explore Danielle Frankel
Tanner Fletcher is redefining bridal with gender-fluid sets and playful accessories, proving that bridal style can be both chic and comfortable. Shop Tanner Fletcher
Clio Peppiatt’s latest collection for Net-a-Porter features embellished gowns and accessories that are perfect for celebrating a special occasion.
Chopova Lowena offers a fresh, folkloric take on bridal style, with unique skirts and accessories that are sure to turn heads. Discover Chopova Lowena
Cecilie Bahnsen is redefining bridal with her made-to-order service and dreamy silhouettes. Explore Cecilie Bahnsen
Shushu/Tong presents a hyper-feminine aesthetic with bold silhouettes and playful accessories. Shop Shushu/Tong
Simone Rocha continues to push boundaries with her romantic and whimsical designs. Discover Simone Rocha
Khaite offers understated glamour with its ivory knits and sharply tailored separates – a perfect choice for the bride who values quiet sophistication. Shop Khaite
Bode’s designs bring a home-spun feel to bridalwear, with bold florals and intricate embellishments. Explore Bode
One/Of champions sustainability with its upcycled creations, offering a conscious choice for the eco-minded bride. Discover One/Of
The takeaway? The traditional bridal blueprint is officially broken. It's time to embrace a style that reflects your authentic self – and celebrate your happily ever after on your own terms.