Tiktok trends: color palettes, denim, and more take center stage
TikTok has become the ultimate platform for spotting and sparking cultural trends. With 1.2 billion active users, the video-sharing app has given birth to numerous viral sensations, from hashtags to fashion styles. According to TikTok, 70% of its user base comprises Gen Z, providing a fertile ground for brands and creators to connect with the younger generation.
Trend insights
Vogue Business has partnered with TikTok to bring you exclusive trend insights each week. Here's a look at some of the hottest trends currently taking over the platform:
Color Palettes: Creators are taking outfit planning to the next level by styling looks around tightly coordinated color schemes. The hashtag #ColorPalette has gained traction, with users referencing seasonal shades or even artworks to inspire their ensembles.
Abercrombie & Fitch Denim: The #AbercrombieJeans hashtag is on the rise, with creators showcasing the brand's premium denim offerings. Praised for their fit and fabric quality, Abercrombie & Fitch's jeans are appealing to Gen Z's sensibilities of youthful, high-quality fashion at mid-range price points.
Alt Outfits: In a departure from mainstream styles, TikTok users are embracing alternative aesthetics like grunge, goth, punk, and indie. Videos often feature outfit transformations, thrifted pieces, and DIY styling, highlighting individuality over conforming to trends.
Teacher Outfits: The hashtag #TeacherOutfitInspo is gaining popularity, with educators sharing their workwear looks. Typically featuring affordable brands, comfortable silhouettes, and modest styling, these videos offer practical fashion ideas while fostering relatable communities among teachers.
Purse Collectors: TikTok has become a go-to platform for showcasing impressive handbag collections. The #PurseCollector hashtag brings together users sharing closet tours, unboxings, discussions of investment pieces, and resale value.
Style Me: In a twist on traditional styling content, the #StyleMe hashtag features users letting their friends and family take the reins in selecting their outfits. Neatly edited clips show the results, often with varying degrees of success, adding a humorous and relatable element to the trend.
Hipster Revival: Riffing off the 2016 renaissance and millennial optimism era, the #Hipster trend is making a comeback on TikTok. Creators are embracing the aesthetic, donning chequered scarves, beanies, and channeling Zooey Deschanel vibes.
Wedding and Occasion Wear: Fashion inspiration and occasionwear hauls are TikTok staples. The #WhiteDress hashtag has seen a 145% week-on-week growth, as brides-to-be share their wedding wardrobes and honeymoon looks.
Sneaker Culture: With technical footwear at the forefront of the sneaker zeitgeist, creators are sharing their favorite #NikeShoes. From stylish streetwear to performance-driven designs, these videos showcase the versatility and appeal of Nike's offerings.
Dior's SS26 Collection: As one of the most anticipated designer debuts, the #DiorSS26 hashtag provides a platform for creators to reimagine the latest collection through their own lenses. The feed layers runway footage, street style adaptations, and behind-the-scenes moments, making the catwalk feel alive and accessible.
Olivia Dean's 'Man I Need': The song is shaping up to be a TikTok anthem, with users incorporating it into their videos and showcasing their interpretations of the lyrics.