Men's makeup goes mainstream: get the lowdown

For years, men's relationship with makeup has been a taboo subject. Historically, products like foundation, blush, and bronzer were marketed to and used primarily by women. But times have changed.

A new era of androgynous beauty

More and more men are embracing self-care and taking pride in their daily appearances. As a result, the makeup industry has shifted towards a more gender-neutral approach. The notion that men shouldn't wear makeup is outdated and finally losing traction.

So, what if us dudes decide to dabble in a little concealer or highlighter? Still a bit daunting for those new to the world of men's makeup. Questions arise: What's the difference between tinted moisturizer and foundation? Do I need concealer? Is bronzer a must-have?

Four expert groomers and celebrity makeup artists weighed in to provide their helpful tips. From mastering the basics to achieving an effortless, everyday look, Vogue consulted with Tasha Reiko Brown, Amy Komorowski, Emma Day, and Aika Danica Flores to get their tricks of the trade.

Among their A-list clientele? Heartthrobs like Hudson Williams, Michael B. Jordan, Drew Starkey, and Jacob Elordi—all of whom have perfected the low-key, unnoticeable makeup look that's become the new standard.

So, ready to upgrade your grooming game? Start with a solid skin care routine before even thinking about applying makeup.