Nahmias speeds into fashion with formula 1 collaboration

Designer Doni Nahmias is hitting the gas with his latest collaboration, this time teaming up with Formula 1 for a limited-edition collection of track-inspired streetwear.

Preppy meets speed

The LA-based designer, who has already made waves with high-profile collaborations including A24's Marty Supreme and a recent return to Paris Fashion Week, has shifted gears to the world of high-speed racing. Starting tomorrow, fans of F1 and fashion can get their hands on a range of track suits, sweatshirts, t-shirts, and trucker hats that blend prep style with racing chic. The drop, which includes pieces in bold checkerboard and stripe patterns, will be available online at nahmias.com and formula1.com, as well as in-person at a Miami pop-up shop during Grand Prix weekend.

Nahmias, who has built a reputation for savvy marketing and hype-building, says this collaboration was in the works before the frenzy surrounding his Marty Supreme capsule.